Christian Robinson, managing director at Firebox.com, discusses the online gadget-seller's strategy as the market continues to change and is challenged by everything from new businesses to the economic downturn. As always, the holiday season is expected to be an important time for the retailer, and despite the economic woes, Robinson is "cautiously optimistic". He said the major difference this year is that he expects to see a substantial shift in the mix of products consumers buy.

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