As if corporations didn't have enough reputation-management problems online, now comes the issue of employees mouthing off about problem customers on their social-net profiles. Such a situation resulted in the firing of 13 cabin personnel at Virgin Atlantic, while British Airways is looking into complaints that several employees recently posted derogatory comments about passengers. This article notes that managers have to be aware that employees maintain social-network profiles, and take care that all staff knows that the rules that govern their comportment on the job also apply online.

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