Brad Harrington, formerly president of Cutwater, is joining interactive agency iCrossing as its chief innovation officer -- a new position. Harrington will run social media efforts as part of his portfolio.
Word-of-mouth advertising takes on a whole different meaning when it comes from the incoming First Family. President-elect Barack Obama is known to enjoy Fran's Chocolates, Black Forest Berry Honest Tea and Planters Trail Mix. Michelle Obama favors casual clothes from J. Crew -- an outfit she wore on "The Tonight Show" reportedly sold out the next day. Marketing psychologist Renee White Fraser predicts these brands will stimulate online chatter about the Obama connection, rather than tout it overtly.
The proposed Google-Yahoo! search deal was expected to pump as much as $800 million a year into Yahoo!'s deflated coffers. Now that antitrust objections have helped scuttle the deal, Yahoo! may face another acquisition attempt by Microsoft.
Tonight's NFL matchup between the Cleveland Browns and the Denver Broncos will be the first-ever to appear live on mobile phones, as part of a $500 million deal between the league and mobile provider Sprint. Live content is considered by many to be a big part of the appeal of mobile programming, but there are doubts as to whether the medium can attract audiences big enough to justify premium advertising rates.
Online and out-of-home advertising were among the first media to show marketing tied to the U.S. election result. One example is a campaign for the rebranding of Commerce Bank and TD Banknorth as TD Bank, which appeared printed on newspaper polybags in Miami and Philadelphia. The ads read, "America has a new president and America's most convenient bank has a new name."
Sony Ericsson, Dell and Esprit will be major sponsors for tonight's MTV Europe Music Awards, an event that is viewed as one of the few remaining shows that marketers can use to reach a young, global audience. "MTV Europe Music Awards represents all that is important in pop culture today -- video, music and technology," said David Clifton, Dell Europe's director of consumer marketing. "We have had a blast connecting with audiences online and on the road."