Gary Vaynerchuk, who became an Internet media celebrity as a result of his energetic video blogging on Wine Library TV, muses about the relationship between projecting personality and success in a crowded content marketplace. The key, Vaynerchuk points out, isn't projecting a lot of personality as much as it is projecting one's own authentic, personality and backing it up with credible, innovative content.

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Gary Vaynerchuk

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