11/19/2008

OfficeMax -- after a successful two-year-run with Toy New York and EVB, which created its popular "Elf Yourself" microsite -- this year has opted to have comedy site JibJab craft a new version. Although the marketer claims the decision was motivated by JibJab's viral capabilities, cost apparently may have been a factor, since JibJab reportedly offered to develop the site for free.

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