Many Web sites are boosting their cross-channel promotions, playing up not only their Cyber Monday specials, but also store deals on Black Friday. Black Friday efforts include e-mails based on bricks-and-mortar stores' deals, search marketing and the promotion of Black Friday discounts on a retailer's home page. Online retailers are looking to Cyber Monday for their major sales, as 55.8% of workers with Internet access plan to shop online that day, according to the NRF.

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