Marketers are having a difficult time luring Facebook users to their branded applications. But some experts criticize failed apps as being not particularly useful or socially minded, or linked closely to one-off campaigns.
The recession and economic woes of Detroit's Big Three are likely to force automakers to emphasize online marketing geared toward "in-market" buyers over more innovative branding ads intended to build buzz, according to this article. "Anything that is seen as experimental is likely to be put on the shelf," said eMarketer analyst David Hallerman.
Buzzwire, a streaming video service for mobile devices, has tapped Greg Osberg, a former executive at Newsweek and CNET, to become its CEO. Osberg takes over from Buzzwire founder Andrew MacFarlane, who will remain as chairman and chief product officer.
It's forecasting season, and soon ZenithOptimeida, IPG's Magna and WPP's GroupM are releasing their forecasts for U.S. ad spending today. ZenithOptimedia is predicting a drop of 6.2% next year, while GroupM is expecting a 3% dip. IPG did not release its forecasts ahead of a planned event.
Procter & Gamble, Unilever and L'Oreal placed at the top in Ad Age's 22nd annual Global Marketers report based on 2007 ad spending data. General Motors Corp., which over the years had been a fixture in the top three, slipped to fourth place, and was the only one of the top 10 to reduce ad spending last year.
Marketers are having a difficult time luring Facebook users to their branded applications. But whose fault is it? Some say banner and graphical ads are underperfomers on social networks. But some developers wonder if the applications being produced by marketers lack utility to social network members or are else too linked closely to one-off campaigns.