Independent Mother, London, has been hired by InBev to create a $30 million worldwide campaign for Stella Artois, following a review. Lowe, London, Stella's lead creative shop for 25 years, resigned after Mother was tapped in July for a campaign for a low-alcohol version of the Stella Artois brand.
A print campaign for PepsiMax showing the beverage's single calorie killing itself appear to be an attempt at mordant humor, but it has sparked complaints of insensitivity. The ads by BBDO Dusseldorf show a bean-shaped cartoon personification of a single calorie doing itself in through various methods.
W&K Communications, a full-service shop in China, has been acquired by Publicis Groupe. The 100-person agency, which will be called Leo Burnett Beijing Advertising and be part of Publicis' Chicago-based Burnett network, is the latest in a string of Asian acquisitions by the holding company, according to this article. The deal's terms were not revealed.
Between $2.5 billion and $2.7 billion was spent on political ads in the 2008 election cycle, with the bulk of the funds -- $2.2 billion -- used for TV, TNS Media Intelligence is reporting. The tally missed earlier projections of $3 billion, but was much higher than 2004's $1.7 billion spend. TNS also projects the political cycle beginning in 2009 will set another record, with as many as 36 governorships up for grabs in 2010.
A new breed of analytics methods gives marketers the ability to tailor the look of online ads -- the images, fonts, background colors and other details -- based on the responsiveness of particular demographic swaths.