A print campaign for PepsiMax showing the beverage's single calorie killing itself appear to be an attempt at mordant humor, but it has sparked complaints of insensitivity. The ads by BBDO Dusseldorf show a bean-shaped cartoon personification of a single calorie doing itself in through various methods.
Independent Mother, London, has been hired by InBev to create a $30 million worldwide campaign for Stella Artois, following a review. Lowe, London, Stella's lead creative shop for 25 years, resigned after Mother was tapped in July for a campaign for a low-alcohol version of the Stella Artois brand.
Between $2.5 billion and $2.7 billion was spent on political ads in the 2008 election cycle, with the bulk of the funds -- $2.2 billion -- used for TV, TNS Media Intelligence is reporting. The tally missed earlier projections of $3 billion, but was much higher than 2004's $1.7 billion spend. TNS also projects the political cycle beginning in 2009 will set another record, with as many as 36 governorships up for grabs in 2010.
A new breed of analytics methods gives marketers the ability to tailor the look of online ads -- the images, fonts, background colors and other details -- based on the responsiveness of particular demographic swaths.
The Big Three automakers submitted plans to Congress for restructuring amid news of a 37% dive in U.S. auto sales in November to the lowest annual rate in 26 years. General Motors, Ford Motor and Chrysler are now seeking as much as $34 billion in U.S. government aid. GM's president and chief operating officer, Fritz Henderson, sad: "Absent support, the company can't fund its operations." While the business plans submitted by Ford and Chrysler reportedly were short on specifics where marketing expenditures were concerned, GM appears ready to shelve or scale back its Saab, Saturn and Pontiac nameplates and cut as much as $600 million in marketing spending by 2012.