Macy's is turning to the TV set to extend its brand association with the Christmas holiday with a 3-D animated movie, "Little Spirit: Christmas in New York," which will feature Macy's Herald Square flagship store.
The retailer has launched an iPhone application that suggests gift ideas that can be bought instantly on its Web site. By shaking their iPhones, users set off a flurry of digital snow in the Target Gift Globe that settles to reveal a product.
With the economy in recession, coupons could become popular again with marketers and consumers. Already, Procter & Gamble is producing a retail version of its BrandSaver coupon booklet, and Valpak Direct Marketing Systems has begun a national advertising campaign.