Internet users are feeling more confident in their Web abilities, and that's good news for online marketers. People are spending more time online, and marketers can assume those people have the basics down.
California-based VideoSurf is developing technology that uses facial-recognition software to allow online-video viewers to zoom directly to a certain scene without watching the whole video, according to this report. Another firm, Digitalsmiths in North Carolina, uses facial recognition along with other vision software to help companies that want to make their Web videos easier to find.
Procter & Gamble, Unilever and L'Oreal placed at the top in Ad Age's 22nd annual Global Marketers report based on 2007 ad-spending data. General Motors Corp., which over the years had been a fixture in the top three, slipped to fourth place and was the only one of the top 10 to reduce ad spending last year.
A MyShape.com executive hopes customers soon will be able to try on clothes while shopping online, using 3-D avatars with their measurements to get a precise fit. The executive plans to use digital video that also would take into account shoppers' posture and expressions.
In a radio and Web address over the weekend, President-elect Barack Obama promised a broadband expansion during his administration. Pointing out that the U.S. ranks 15th in the world in terms of broadband adoption, Obama said "every child should have the chance to get online, and they'll get that chance when I'm president."
FiftyOne, a division of E4X, is helping retailers go global by making it easier on the buying and selling ends. With its service, international shoppers don't have to log on to another Web site to pay, and retailers have to deal with only domestic billing and shipping.