Consumers Penny Pinch

EMarketer has lowered its U.S. retail e-commerce sales forecast due to the economic crisis. In 2008, online sales (excluding travel) will total $137 billion, up 7% year over year. This will be the first year of single-digit growth since the U.S. Department of Commerce began estimating retail e-commerce sales in Q4 1999. After years of stellar growth rates of 20% and higher, e-commerce sales are poised to increase at a single-digit pace through 2012. Online retail sales growth is declining as the number of Internet buyers approaches saturation. The economic downturn adds additional downward pressure on short-term sales.

To find out more about digital marketing and eMarketer's report "Retail E-Commerce Update" click here.

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