12/23/2008

Interactive agency execs are reporting that clients are pulling money from campaigns -- and some are saying that the very convenience of quick campaign turnaround that digital provides enables clients to draw down campaigns quickly. Moritz Loew, senior director of national sales at MSNBC, said: "The middle class is gone from marketers right now. ... In the top tier, we're getting more big deals than ever before -- the big custom branding stuff. It's the middle, your bread and butter $50,000 to $250,000 RFPs, that are going away."

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