Time magazine rounds up its list of Top 10 viral videos of 2008. The list is biased toward only-on-the-Web type diversions, such as "Hamster on a Piano (Eating Popcorn)" and "Star Wars according to a 3 year old."
CBS and Warner Bros. are using technology from startup FreeWheel that allows video content providers to package advertising along with their content -- a measure that media companies hope will help prevent viewers from obtaining ad-free pirated versions of their videos. Reportedly, NBC and Viacom are testing the system.
Nearly nine in 10 CMOs say they face more questions about their ad spending decisions than in the past, and more than three in four say ROI could be improved, according to polls cited in this article. In response, nearly two in three CMOs are reviewing their marketing decisions to try to make the most of what they have to spend.
Many marketers believe proposed changes to FTC rules that would require specific disclaimers about products, including weight-loss programs and financial investment returns, are unnecessary and not justified by the agency. Critics say the two FTC reports being used to support the proposed changes to current guidelines were not broad enough in scope, and are calling on the agency to retain the current system. The changes are backed by consumer groups and state attorneys general.