Although product placements are likely to become more commonplace in video games in 2009, the burgeoning in-game ads segment is unlikely to post significant growth, according to participants at the Reuters Media Summit. "In the next six to 12 months as we go through this economic period, [ads] probably won't have a big material impact on us or on the industry, frankly," said Shane Kim, VP of strategy and business development for Microsoft Corp's gaming business.

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