12/30/2008

PepsiCo is giving Gatorade a new look and renaming some of its line extensions. The flagship brand, Gatorade Thirst Quencher, will get a new label with a large "G" next to the iconic bolt. Among the name changes, Gatorade Fierce is now Bring It, and X-Factor is Be Tough.

Full Story:
Brandweek

Related Summaries