Time magazine rounds up its list of Top 10 viral videos of 2008. The list is biased toward only-on-the-Web type diversions, such as "Hamster on a Piano (Eating Popcorn)" and "Star Wars according to a 3 year old."
Nearly nine in 10 CMOs say they face more questions about their ad spending decisions than in the past, and more than three in four say ROI could be improved, according to polls cited in this article. In response, nearly two in three CMOs are reviewing their marketing decisions to try to make the most of what they have to spend.
Retailers are increasingly using text-message alerts to keep their customers informed about sales and special events, while online retailers are using microblogging site Twitter to alert shoppers to deals. The Gap, Target, Sears Holdings and Amazon.com each have launched wireless outreach programs this year.
CBS and Warner Bros. are using technology from startup FreeWheel that allows video content providers to package advertising along with their content -- a measure that media companies hope will help prevent viewers from obtaining ad-free pirated versions of their videos. Reportedly, NBC and Viacom are testing the system.