Once upon a time, confrontation marked the relationship between corporate America and environmental groups. Now the buzzword is "partnership." Carter Roberts, CEO of the World Wildlife Fund, explains the group's work with the likes of Coca-Cola and Wal-Mart, who he says are "making breathtaking commitments" to conservation. "For us, there's great leverage in working with these companies, because they're global, they have millions and millions of customers, and they have great influence over the way things are produced all the way around the globe," Roberts says.

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