It's the season for sharing

For many companies, holiday messaging is a pro forma activity, but in our networked world, marketers need to think about creating something that customers and clients will want to forward on to their own contacts, writes SmartBrief on Social Media contributing editor Andy Sernovitz. He notes, "When you push yourself to think about the sharing part of creativity, you get exponentially better results on everything you do." Read the full post and share your thoughts on SmartBlog on Social Media.

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