The retailer has launched an iPhone application that suggests gift ideas that can be bought instantly on its Web site. By shaking their iPhones, users set off a flurry of digital snow in the Target Gift Globe that settles to reveal a product.
With the economy in recession, coupons could become popular again with marketers and consumers. Already, Procter & Gamble is producing a retail version of its BrandSaver coupon booklet, and Valpak Direct Marketing Systems has begun a national advertising campaign.
Burger King is launching a unique ad campaign next week to convince consumers that the Whopper tastes better than McDonald's Big Mac. A taste test among far-flung "Whopper virgins" lets a Transylvanian villager and Icelandic Inuit tribesman declare their preferences for the Whopper after trying it for the first time. Russ Klein, a Burger King Holdings executive, says the campaign shows what happens when people who have no brand loyalty or market awareness compare two products.
Macy's is turning to the TV set to extend its brand association with the Christmas holiday with a 3-D animated movie, "Little Spirit: Christmas in New York," which will feature Macy's Herald Square flagship store.