Publicis Groupe has created a "strategic entity" within its VivaKi unit that will be an umbrella for a series of pacts with social-media vendors and ad networks to provide its shops with digital marketing tools.
The REAL Suite includes partnerships with app maker Buddy Media, communications tool Meebo, ad network SocialMedia and Facebook, as well as tools generated by Publicis agencies Denuo, Moxie, MS&L and Performics.

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