Startup Rentobile says it believes there's a business in buying phones from carriers at full price and renting them to gadget-crazy users who can't wait for their contracts to expire to get their hands on the latest high-tech handset. "We want a new phone every month and one day we thought wait, maybe there are more people who want to rent instead of buy," said Seungcheol Lee, one of the New Jersey-based company's three partners.

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