Indiabulls Retail Services has been restructuring recently as a run-up to developing a new identity that comes with a new name -- Happy Store -- a new logo and the new tagline, "A bagful of smiles". CEO Anil Lepps said consumers don't "connect too well" with the name Indiabulls Megastore. "I think it's a smart thing to do. ... I don't [think] there has been enough time or opportunity of the right kind for Indiabulls to establish in a strong way, so there is no downside," said Jayant Kochar, managing director of consultancy Go Fish Retail Solutions. "I think they will come up with something that's more customer-centric.