Kansas City, Mo.'s Rollin' Grocer travels from one food desert to the next with a grocery store on wheels that promises to sell everything you need to cook dinner. The four co-owners started with a mission of bringing more fresh food choices to areas that lacked them, and they waited to launch until they were able to take food stamps.
Rokit Fuel LLC of Provo, Utah, has developed Rokit Fuel for Humans, a cereal with protein, carbohydrates and fiber intended to boost energy for sports. For sale in several Good Earth, Whole Foods and sports stores, it is packaged in compact pouches that consumers can pour into their mouths or eat from a bowl with warm or cold water.
In 2003, twins Henry and David Belfonte took over the ice cream business their father, Sal, started in 1985. Belfonte Ice Cream and Dairy Foods Co., known for its spumoni flavor, has grown, but it's still a family business.