More consumers are willing to spend more green to buy a "green," eco-friendly gift, per Deloitte's 2008 annual holiday poll, which found that nearly half of the 13,000 shoppers polled are willing to do so.
By merging with Adobe, Yahoo! could a gain an edge on rival Microsoft in the desktop documents business, while Adobe would benefit from Yahoo!'s online reach and consumer savvy, according to Victor Cook Jr., a professor at Tulane's Freeman School of Business. His advice to Yahoo!'s next leader: "Work out a merger of equals that will allow the combined companies to define and capture the emerging market for what soon will become online desktop advertising."
Although many small businesses had intended to shift more advertising spending online before the economy went south, an October American Express survey revealed that more than half of those polled were "cutting back or delaying marketing initiatives," as a result of new fiscal realities. However, this post by Greg Sterling projects a significant boost in Web ads among small businesses and brands once the recession is over.
More consumers are willing to pay more green to buy a "green," eco-friendly gift, per Deloitte's 2008 annual holiday poll, which found that nearly half of the 13,000 shoppers polled are willing to do so -- a 17% jump over last year.