Time magazine rounds up its list of Top 10 viral videos of 2008. The list is biased toward only-on-the-Web type diversions, such as "Hamster on a Piano (Eating Popcorn)" and "Star Wars according to a 3 year old."
Many marketers believe proposed changes to FTC rules that would require specific disclaimers about products, including weight-loss programs and financial investment returns, are unnecessary and not justified by the agency. Critics say the two FTC reports being used to support the proposed changes to current guidelines were not broad enough in scope, and are calling on the agency to retain the current system. The changes are backed by consumer groups and state attorneys general.
Nearly nine in 10 CMOs say they face more questions about their ad spending decisions than in the past, and more than three in four say ROI could be improved, according to polls cited in this article. In response, nearly two in three CMOs are reviewing their marketing decisions to try to make the most of what they have to spend.
Retailers are increasingly using text-message alerts to keep their customers informed about sales and special events, while online retailers are using microblogging site Twitter to alert shoppers to deals. The Gap, Target, Sears Holdings and Amazon.com each have launched wireless outreach programs this year.