Don't think Casey Coleman's post above is enough to convince your chief information officer to start spending time in the world of social media? Have them take a look at this list of the top 12 twittering CIOs.
Marketers would be well-served to forget the alleged lessons of the early days of social media, Mike Spataro writes. Business should forge cohesive strategies that focus on improving the business and should measure performance by tracking key indicators against well-defined benchmarks, Spataro writes. "The primary shift in this type of approach is that social media becomes part of the process from planning through execution. ... It moves your company away from the ad-hoc tactical approach that has prevailed over the first five years of the corporate social media generation," he writes.
Chains have made news this year as they have devised more creative strategies for boosting their social-media buzz. Still, half of the restaurateurs in a survey said they either can't afford the time or money to create social-media campaigns or they don't believe such efforts would boost business. SmartBrief's SmartBlog on Restaurants wonders -- is social media right for your restaurant?
The fashion industry, in order to stay relevant, needs to reach beyond traditional print outlets to embrace social media, according to graduate student Katie Hillier, a summer associate at the IPG Emerging Media Lab in Los Angeles. Toward that end, Hillier recommends six essential social sites for fashion marketers: Shopflick, Us Trendy, StyleCaster, Sense of Fashion, Est.Today and Style Hop.
In this piece, Casey Coleman, the chief information officer of the General Services Administration, tells us how blogging is changing the culture and increasing connectedness among the government's office managers. It serves as a great case study in how social media can change even the largest of organizations.
Ever wish you could collect all the discussion taking place on Twitter about your awesome blog post in one place? Dan Zarella did too, so he created his new Web tool, TweetBacks, which allows you to add instances where your blog is being mentioned on Twitter to your blogs comments section.