Kate Rice, executive editor of TravelPulse.com, says that Mother Nature is giving those travel agents with skiers and snowboarders as clients a lift by dumping snow across the U.S. Rice discusses how agents can market ski vacations better. "So when it snows, think of it as a co-op campaign with Mother Nature," Rice writes. "You'll find that the ski and snowboard market just might be a bit more recession-resistant than other segments of the travel business."

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