Nestle is marking the 10th anniversary of YouTube and the 80th anniversary of the Kit Kat bar by temporarily renaming the latter "YouTube Break" in the U.K. The promotion comes after Google used KitKat as the name for one of its Android updates.
Nestle India kicked off the release of its premium Kit Kat Senses range, available in milk and dark chocolate varieties, with a new #ReconnectwithYourSenses ad campaign that features a film encouraging tech-savvy consumers to "take a break" from their hectic, plugged-in lifestyles, says Nestle India's General Manager of Chocolates and Confectionery Mayur Bhargava.
Kit Kat will launch a "Fashion Break" sweepstakes in May, offering vouchers in its candy wrappers that can be used at certain retailers. The contest also offers a chance to win cash. Customers will need to log in to Kit Kat's Perfect Break Web site to see whether they have won.
A European court adviser ruled Thursday that Nestle cannot trademark the phrase "Have a Break" in connection with advertising for its Kit Kat candy bars. The slogan is trademarked in the U.K., but Advocate General Juliane Kokott advised the European Court of Justice that the slogan lacks the "distinctive character" needed to qualify for a trademark. Whatever the final outcome, the U.K court will have to confirm its victory.