1/2/2009

A four-page magazine insert for LG Electronics featuring film director Edward Zwick is the latest effort by Conde Nast Media Group, which in 2008 sold nearly $100 million worth of celebrity-driven ad packages for marketers including Grey Goose and Lexus. Although Conde Nast's in-house approach reportedly offers some savings on production costs, its main appeal is the access it promises to A-list stars and a range of print and online avenues for the ads.

Full Story:
NYTimes.com

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