An online reality show that tracks the adventures of moms Jennifer Pate and Barb Machen is being sponsored by Kraft Foods and S.C. Johnson. The episodes are four to five minutes long and start with brief ads for Kraft or S.C. Johnson products.
This year's crop of Super Bowl ads will be notable for the hard-sell approach, according to Wall Street Journal advertising reporter Suzanne Vranica. Attack ads also will be in the mix, including a campaign for Denny's that takes on rival IHOP.
Cash4Gold will run a 30-second commercial in the Super Bowl and a 60-second ad in NBC's pre-game show, making it the first direct-response advertiser in that venue, according to the Pompano Beach, Fla., company. Havas' Euro RSCG Edge made the spot, featuring pitchmen Ed McMahon and M.C. Hammer -- both celebrities who have had financial setbacks.