Reaching out to bloggers is a great way to build your brand and develop a sizable online presence quickly, but the folks who blog tend to be a group skeptical of your typical news release. And how do you figure out which bloggers to spend time reaching out to, anyway? Jason Falls grappled with these questions and others in a recent presentation he put together for his local chapter of the Public Relations Society of America and came up with some must-read tips on blogger outreach.

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