Facebook ads are responsible for 911% more revenue than they have been credited with so far, according to a massive survey conducted by Datalicious on behalf of the social network. It also found that display ads account for nine times the search activity that clicks alone do.
In times such as these, we need every customer we can get, right? Actually, at most companies, nearly one in three customers aren't profitable. The bottom 20% -- the discount shoppers and hard bargainers -- can drain profits by 80% or more, says Larry Selden, a Columbia University professor emeritus. Segmenting the customer base is time-consuming and expensive, but the expense is more than worthwhile.
The majority of small-business owners remain optimistic despite the grim financial news lately, according to a survey by UPS. The UPS Business Monitor conducted in September and October found that 91% of 600 small-business owners surveyed expect their companies to be in better shape or the same shape next year.
Tractor Supply Co. released earnings guidance for fiscal 2008 that exceeded analysts' expectations and also forecast earnings for 2009 that were higher than predicted by Wall Street. The farm and ranch supplier expects earnings per share for 2008 between $2.87 a share and $2.89 a share, higher than forecasts of $2.54 a share. The Tennessee-based company also expects earnings per share for 2009 between $2.84 a share and $3.00 a share, compared with the predicted $2.72 a share.