MySpace, which almost crossed the $1 billion threshold in sales last year, is finding success with its so-called hybrid business model, which offers marketers ways to reach a mass audience and to "hyper-target" users based on their profiles, according to this article. "From day one we have always been focused on building a really big, scaleable business that is based on advertising," said MySpace co-founder Chris DeWolfe. "If you are a big brand and you want to reach any demographic you can get real scale on MySpace."

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