Jamba Juice is introducing a Make it Light option for its Classic smoothies, with calories, sugar and carbohydrates cut by a third. The option is available for 10 smoothie varieties, including Banana Berry, Peach Pleasure and Pomegranate Pick-Me-Up.
Smoothie franchise Robeks has teamed with Zola Acai on several products, including the Awesome Acai Smoothie and the Acai Energizer Smoothie. The two companies also are rolling out the Acai Especial Bowl, a Brazilian recipe with acai, guarana, blueberries and bananas.
Patent-pending PureSport is taking on the giants of the performance-drink industry, Gatorade and Powerade. The drink, which debuted in July, has a national distribution deal with Sports Authority and claims elite athletes including Michael Phelps among its fans.
Members of the Costco store in North Scottsdale, Ariz., can get a free can of Pomegranate 3D to celebrate the Cardinals going to the Super Bowl. The drink company, based in Phoenix, combines fruit, multivitamins and white tea in flavors including blueberry, mango and green apple, as well as pomegranate.