When marketers cut ad budgets, many also reapportion resources. Such shifts will likely benefit the online space at the cost of traditional media, as seen in several surveys. For example, while 83.2% of respondents to the October 2008 MarketingProfs study said that they planned to decrease spending on traditional vehicles, such as TV and newspapers, in 2009, 61.5% said they were looking to increase online marketing budgets.
To find out more about digital marketing and eMarketer's report "Search Ad Spending:
Reactions to a Recession" click here.