According to eMarketer, search ad spending will rise steadily from $10.7 billion in 2008 to nearly $20 billion by the end of 2013. Even as the search market remains healthy relative to other online formats, such as static display ads, or offline media, such as newspapers, additional dollars entering search advertising each year will be lower from 2009 to 2011 than in 2008. This slower growth is a direct result of the current economic climate and its aftermath, as both companies and consumers dig out of the hole. To find out more about digital marketing and eMarketer's report "Search Ad Spending:
Reactions to a Recession" click here.