Time Inc., with an estimated $245 million in online ad sales last year, or 10% of its total ad revenue, fared best in dollar terms in the digital ad segment among big magazine publishers, Advertising Age is reporting. Although other companies, including Martha Stewart magazines, which posting digital sales of $14 million or 12% of its ad sales, did well in monetizing the Web, Conde Nast earned just 3% of its ad sales from its online extensions, according to this article.

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