This is an author with a beef. Pallotta TeamWorks raised about $71 million by organizing an Avon walkathon for breast cancer. Then newspapers reported that Pallotta charged embarrassingly high expenses, so Avon and other clients ditched the firm. But subsequent Avon walkathons raised no more than $23 million, so who won? "Mr. Pallotta's anger at his treatment has prompted a big idea: the charitable sector should embrace capitalism ... by actively seeking to make a profit by doing good," says this review.

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