USA and automaker Hyundai have signed a product-integration deal that will play out in the network's "Burn Notice" series. The deal includes one character driving a Hyundai Genesis coupe as well as customized character vignettes for Hyundai.
USA Network swept the ratings again last week with strong showings by "Burn Notice," "Royal Pains" and "WWE Raw." According to Nielsen live-plus-same-day ratings, the network averaged 3.18 million viewers in prime time for the week ended July 19, and "Burn Notice" pulled in an impressive 6.66 million on July 16 with a fresh episode of "Burn Notice."
USA Network's "Burn Notice" pulled in a whopping 6 million viewers for the finale of its second season, coming in third in its time slot behind new episodes of "E.R." on NBC and "Eleventh Hour" on CBS. "Burn Notice" also scored big with the 18-to-49 demographic group, amassing 2.74 million in the advertiser-coveted segment.
Last Thursday's episode of USA Network's "Burn Notice" attracted 5.38 million viewers and, in what is believed to be a first, beat out corporate cousin NBC during the 10 p.m. hour, which aired a rerun of "ER." "Burn Notice" also put up a 2.0 rating among adults 18 to 49 -- its best showing yet in that demo.
Alltel Wireless, General Motors and Nationwide Insurance all have struck integrated-marketing deals with USA's "Burn Notice" original series. The deals, USA's Chris McCumber said, are "great examples of how we consistently offer creative marketing solutions that not only integrate our advertiser's brand message, but also provide the entertainment value our highly engaged viewers have come to expect."