A Nielsen Consumer Insight report, "How to Cope During Difficult Economic Times," provides strategies for retailers. The report notes that consumers are trading down to value channels, reducing purchase frequency, moving from on-premise consumption to off-premise purchasing, and switching from premium to midtier or value brands.
More than 60% of shoppers do not make any impulse buys at grocery stores, found a study by Knowledge@Wharton. Self-described "efficient" shoppers make 82% fewer unplanned purchases than the overall average.
With numerous studies linking obesity and unhealthy eating habits to low incomes, health professionals worry that the current recession will spur weight gain. Experts are concerned people will cut back on healthy but relatively expensive items, such as fresh fish, fruit, vegetables and whole grains, and instead purchase cheaper foods high in sugar and saturated fats.
Online grocer FreshDirect rolled out a number of customer-service initiatives recently, including a five-star produce rating, additional delivery slots and more environmentally friendly packaging. It also plans to launch a live-chat application this year.
Sara Lee is adding easy-to-read graphics with key nutrition information to the packages of its bread, bun and bagel products. The new Nutritional Spotlight labels are in addition to the Nutrition Facts Label required on food products.