1/16/2009

Sports commentator Diana Nyad chats with Marketplace's Scott Jagow about this year's Super Bowl, for which NBC reportedly still has eight 30-second spots left to sell. Although some regular Super Bowl marketers such as Fed-Ex are sitting out this year's game, others, including Coca-Cola and its "Open Happiness" campaign, are planning ads that respond to the nation's grim economic conditions, Nyad said.

Full Story:
Marketplace

Related Summaries