Canadian entrepreneur Kenneth Seville thought his recruiting business would take off once Xerox signed on as a customer, buying his logic that military reservists would make perfect employees. He launched his job board, Civiside.com, with "a ton of jobs" from the document giant, but not a single reservist sent an application. Experts say Seville needs to simplify and clean up the site, as well as add value for potential recruits by creating an online community.

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