Online retailing is getting more popular in Asia as the region's telecommunications infrastructure has been upgraded and payment modes have become more secure, analysts said. "There is a huge opportunity for retailers in Asia-Pacific to benefit from the cost-savings of operating online," said Sandra Hanchard, a senior analyst at Hitwise, a subsidiary of Experian Group. "Surfing the Internet is now a mainstream lifestyle activity. More and more traditional retailers are realizing that this is an opportunity to connect directly with consumers."

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