You don't have to be a Mets fan to see the logic of Citi keeping its 20-year, $400 million naming-rights deal for Citi Field, but it helps. Columnist Daniel Gross argues that the deal makes sense, especially if it were to be extended for an additional 10 or 20 years. He writes, "Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year."

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