Deere & Co. has always inspired enviable brand loyalty among equipment users and investors, but the manufacturer may be in for a bumpy ride in 2009, according to this piece. Expected declines in construction and farm income could mean less money available for equipment purchases. Robert McCarthy, a Robert W. Baird & Co. analyst, said that a Department of Agriculture report that forecast lowered crop receipts is "another negative indicator for machinery demand and manufacturers' production schedules."

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