2/16/2009

You wouldn't walk into a party, stand in the middle of the room and crow about the awesomeness of your business, so don't do the same thing when you venture into online forums filled with your customers. As Valeria Maltoni notes, if you're going to interact with communities of customers that are conversing online, it's important to start by introducing yourself, listening and answering questions before you try offering content you think they might find interesting.

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