2/13/2009

Nike is likely to trim its marketing budget as part of a larger restructuring that includes layoffs for up to 4% of its work force, but is expected to retain its top-dog status in the industry, according to this article. "You'll definitely see a different allocation and you'll definitely see some reduction," said Robert Boland, professor of sports management at New York University. "When you're the biggest, you have the power to do that." Nike did not comment on specific marketing cuts for this article.

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