Since mass-market brands were developed in the 19th century, they have been luring consumers with a combination of emotional and rational appeals. However, the recession and the rise of private labels are two factors testing their strength.
Dove Chocolate and E. & J. Gallo Winery are teaming up to promote their products through store displays, coupons, rebates and a pamphlet that shows how to pair chocolate and wine. The at-retail cross-brand promotion is open to stores that carry both products.
Cadbury Wedel launched operations at its new chewing-gum factory in Skarbimierz, Poland. The company also plans to invest in a chocolate factory in Skarbimierz, in addition to expanding and renovating plants in Wrocław and Warsaw.