In the world of social media, it's incredibly easy to get so caught up in the world of the "next, new thing," David Finch points, that you miss out on opportunities to figure out how to better use what you already have. Instead of sitting around musing about what service is going to beat out Twitter or which social network might finally overcome the Facebook juggernaut, Finch suggests "Engag[ing] in conversations within the communities you are currently a part of" and "Simplify[ing] and go back to the basics of social media: People first, tools second."

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