Godiva is aiming Valentine's Day advertising to last-minute shoppers on Pandora's iOS application. Copy reads "Fill Her Heart's Desire. Find a Boutique," and uses Google Maps to locate the nearest store.
Fiona Swerdlow, head of research at Shop.org, explains how recent research indicates that online retailers could benefit from Valentine's Day as many consumers plan to celebrate the occasion. "While online Valentine's Day shoppers still constitute a relatively small segment overall, savvy online retailers will showcase their Valentine's Day offerings (both product and promotions) to capture incremental mid-winter sales," Swerdlow writes.
J.C. Penney's new campaign, which is called "Doghouse Prevention Week," encourages consumers to buy their loved ones good Valentine's Day gifts to avoid getting in trouble with them. The campaign's Web site, www.BewareoftheDoghouse.com, offers gift recommendations. It also lets users put someone in the doghouse and check out those who are already there.
Campaigner, an e-mail service provider, offers tips for getting the most out of Valentine's Day marketing e-mails. Among them: Lay out your offer upfront; give gift ideas; and snag last-minute shoppers.
Resort destinations worldwide are enticing guests to consider romantic getaways for Valentine's Day by offering everything from romantic proposal ideas to special dining menus, turn-down services and chilled champagne. Consumers will spend $17 billion on the holiday this year, predicts the National Retail Federation, and online companies such as lastminute.com are catering to travelers on a budget seeking last-minute, affordable options.