A survey offers tips for connecting with high school and college students. Among the findings: Google's ad channels are a good place to find a large chunk of that demographic, and LinkedIn reaches more than one fifth of them.
J.C. Penney's new campaign, which is called "Doghouse Prevention Week," encourages consumers to buy their loved ones good Valentine's Day gifts to avoid getting in trouble with them. The campaign's Web site, www.BewareoftheDoghouse.com, offers gift recommendations. It also lets users put someone in the doghouse and check out those who are already there.
Campaigner, an e-mail service provider, offers tips for getting the most out of Valentine's Day marketing e-mails. Among them: Lay out your offer upfront; give gift ideas; and snag last-minute shoppers.